Choom

Choom is a rebranding project designed around Chat by Mistral, the conversational interface developed by Mistral AI. The project identifies an opportunity for repositioning by developing a new identity that is more accessible, familiar, and embodied. The name “Choom” marks a gentle break with the past: warmer and more personal, it evokes an everyday assistant who is friendly and caring. The visual territory has been completely redesigned to reinforce this relational dimension. A system of characters, an expressive mascot, and a more user-friendly graphic tone give shape to this AI, moving away from traditional technical codes in favor of a more human, almost companion-like approach.