Tronche

Project description

A catchy name. An everyday word, lighthearted, familiar, a little funny... but not insignificant. Because “tronche” is also another word for face. And there are countless faces out there: atypical, expressive, racialized, forgotten. So we thought: why not show them all? Why not celebrate them all? That's how Tronche: the Festival of Faces was born. An artistic, social, and socially conscious project that uses the face as a common thread to talk about identity and diversity, but also to denounce. Rather than choosing a city for its past, we chose La Tronche for what it can embody. A name that carries a powerful idea: that of a place open to all faces, even those we haven't always looked at. Because we all have a face to tell a story.

Project type

Complete Brand Identity/Strategy

Year

2025

Role

Lead Designer/Artistic Director

Client

Les Chatons d'or

Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Close-up of hand holding pink ice cream cone against pastel background
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details
Macro shot of pink ice cream texture with creamy details